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Getting The Retail Style Right Doesn’t Have To Break The Bank
Getting The Retail Style Right Doesn’t Have To Break The Bank
Cost Conscious Retailers Achieve High Style on a Low Budget
Los Angeles,
Califonia,
United States
(pr4links.com)
12/07/2011
A relative newcomer to the retail design industry, Subastral Inc Store Fixtures was formed in 2005 as a progression from distributing imported fashions and accessories. “Increasingly, our customers were asking us for point of sales displays, particularly for our fashion jewelry and accessory items” says Tim Baldwin one of the company founders “From then onwards it grew until we just shifted our focus entirely”
Today Subastral Inc distributes store fixtures from their base in Los Angeles and has built a substantial internet presence as a national distributor of premium retail fixtures. “We now produce our own designs” Says Tim “and those we don’t, we carefully select for their design and quality of manufacture”
Currently Subastral Inc works with a diverse range of customers from small independent retailers to multi‐national corporations, schools, luxury boutique hotels and even the occasional zoo! “We work with a lot of designers and contractors” says Tim “Many of them come back again and again and have become almost part of the Subastral family”.
The last couple of years have been a tough time for retailers but Tim believes the tide is beginning to turn. “I see a lot of new enterprise emerging after a period of hibernation” he says. “New stores are opening and existing stores are refurbishing, even though the economy is still a bit hazy there is a kind of collective surge going on in retail right now”
A lot of the savvy retailers are also taking the opportunity to revamp their retail interiors to maintain vitality. “But getting retail design right doesn’t have to break the bank” says Tim, “Every prospective independent retailer is faced with the potentially costly process of transforming empty square footage into appealing and effective retail space; one that reflects a style and purpose that accords with the nature of the business, the quality of merchandise, target demographic and of equal importance is a place that will be a comfortable working environment. All this is achievable without completely blowing the budget”
Just how effectively the retailer is in achieving these goals depends on how well the project is conceived, planned and implemented. Many retail entrepreneurs contract a specialist store planner to take care of all of the requisite details, including fixtures, design and layout, but at no small cost, the alternative is to grapple with the task yourself and save the money for other areas of the business.
“If you opt to take‐on the project yourself, it is very important to arrive at a vision early‐on of what you aim to achieve ‐ Not doing so will absorb time and drive costs up” says Tim. In order to clarify your design goals he recommends consulting with a designer, “this needn’t be a full‐on design brief but more in the line of a brain‐storming session”. A designer will help articulate your vision and suggest various ways of achieving the same or similar results but often for significantly reduced costs. “A word to the wise though” Tim cautions; “even if you believe you posses the necessary design skills, consulting with an independent designer is strongly recommended at this point, as is a degree of expedient flexibility and compromise”.
This should not necessarily detract your vision but should help you to avoid becoming mired in an overly ambitious and costly project and to avert the possibility of esoteric style becoming a total aesthetic aberration. “It’s not difficult to achieve high style on a low budget ‐ I’m a big believer in less‐is‐more; well selected retail fixtures rationally organized to maximize the utilization of the store space, perimeter shelves and fixtures to vary the visual space and careful application of lighting and color to add dimension and ambience.”
Subastral Inc is a top supplier of store fixtures and display furnishings known for delivering high quality affordable products to individual customers and institutions across the USA, Canada and elsewhere internationally. Subastral Inc’s retail fixtures and display furnishings have been incorporated into some of the nation’s most exclusive hotels, fashion boutiques and national institutions including schools, colleges, museums and government buildings.
For more information on Subastral Inc Store Fixtures, visit http://www.subastralinc.com
Or call 1‐888‐624‐8222
Contact: Tim Baldwin
Tel: 323‐930‐2199
tim@subastralinc.com
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Subastralinc.com is your ultimate destination for quality store fixtures and jewelry displays. Get store fixture products like as jewelry displays, display cases, store fixtures, mannequins and hangers at competitive price.
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